Overview

Original Research

THE REALITY OF ELECTRONIC MARKETING IN IRAQI BANKS

MOHAMMED SALIH HASAN 1, and RAOUDHA KAMMOUN 2.

Vol 17, No 10 ( 2022 )   |  DOI: 10.5281/zenodo.7155380   |   Author Affiliation: Ph.D. Candidate Department of Management, Faculty of Economics and Management of Sfax (FSEGS), MODILS Research Unit, University of Sfax, Tunisia 1; Department of Management, Faculty of Economics and Management of Sfax (FSEGS), MODILS Research Unit, University of Sfax, Tunisia 2.   |   Licensing: CC 4.0   |   Pg no: 186-200   |   To cite: MOHAMMED SALIH HASAN, and RAOUDHA KAMMOUN. (2022). THE REALITY OF ELECTRONIC MARKETING IN IRAQI BANKS. 17(10), 186–200. https://doi.org/10.5281/zenodo.7155380   |   Published on: 06-10-2022

Abstract

The aim of the research is to identify the reality of electronic marketing in Iraqi banks. The research was applied to the employees of four Iraqi commercial banks from a sample of 200 employees. The results showed that the reality of electronic marketing with its dimensions (plastic card, privacy, and confidentiality, trust and security, website, information provision) in Iraqi banks came to a medium degree and with a standard deviation of ability (0.641), and this indicates the increased use of banks for marketing at present. The researcher recommended, the researcher recommends the necessity of educating workers about the importance of electronic marketing and the information it provides in our time in terms of global openness to markets, and therefore more attention should be paid to it.

Keywords

e-marketing, privacy, security and confidentiality, information transfer, website