Overview

Original Research

TOURIST PERCEPTION TOWARDS SMALL AND MEDIUM SIZED ACCOMMODATIONS IN GOA

AJITA MORAJKER 1, and Dr. FILIPE RODRIGUES E MELO 2.

Vol 17, No 10 ( 2022 )   |  DOI: 10.5281/zenodo.7155390   |   Author Affiliation: Assistant Professor of Commerce, Narayan Zantye College of Commerce, Bicholim Goa 1; Principal, Sant Sohirobanath Ambiye Government College of Arts and Commerce, Virnoda, Pernem, Goa 2.   |   Licensing: CC 4.0   |   Pg no: 201-210   |   To cite: AJITA MORAJKER, and Dr. FILIPE RODRIGUES E MELO. (2022). TOURIST PERCEPTION TOWARDS SMALL AND MEDIUM SIZED ACCOMMODATIONS IN GOA. 17(10), 201–210. https://doi.org/10.5281/zenodo.7155390   |   Published on: 06-10-2022

Abstract

Tourism is considered important factor for social, economic, cultural, spiritual and artistic development of the country. Goa has emerged a most favorite destination for both domestic and international tourist. Tourism enterprises plays important role by providing tourism products and services to the tourists. Tourism Enterprises are classified into five main broad categories viz Accommodation, Food and Beverages, Travel and Recreation and Entertainment. The present study focuses on Small and medium sized accommodations. Small and medium accommodation are classified based on Accommodation plays important role in giving home feeling to the tourist. The main aim of this paper is to identify and measure tourist perceptions towards small and medium accommodations in Goa. Data has been collected from 280 tourists including both domestic and international. Collected data was analyzed by using factor analysis and multiple regression analysis was used to measure impact of tourist perception. This study reveals that factors identified has positive impact on tourist perception

Keywords

Tourists, Perception, Accommodation, Impact