PENTA-HELIX MODEL IN BAMBOO CRAFT BUSINESS DEVELOPMENT
This study examines how the role of penta-helix actors can develop bamboo craft businesses. According to some
researchers, the Penta-helix model is ideal for advancing micro, small, and medium enterprises, and bamboo crafts
are classified as micro-small-medium enterprises. Research approach, qualitative with case studies. Descriptive
analysis techniques. The population is the entire Penta-helix actor: academia, the business world, government,
communities, and the media. Bamboo handicraft business analysis unit in Pasirjambu District, Bandung Regency,
West Java, Indonesia. Research informants were 12 people representing each penta-helix actor. The results showed
that the role of academics in developing bamboo handicraft businesses in Pasirjambu could have been more
optimal. This is due to the need for special education and training programs for bamboo artisans. Academics
recognize that the active role has yet to be fully carried out. Implementation of activities only on request; so is the
role of government. The government has made efforts to promote craftsmen, including micro, small, and medium
enterprises (MSMEs), in community handicraft exhibitions. However, the craftsmen stated that the government
needs to pay attention to them, which is meant to help business capital. Furthermore, the role of the business world
in the Pasirjambu area is that entrepreneurs have yet to help craftsmen, for example, becoming the adoptive father
of craftsmen or capital. So far, financial assistance for general public activities, so the craftsmen state that there
has yet to be concrete assistance from the business world. Subsequently, communities of bamboo lovers were
formed, but their activities could have been clearer. The craftsmen felt the community's contribution to advancing
the bamboo craft business was missing. Finally, media: The role of the media has been felt by craftsmen, namely,
with prospective buyers who get information from the media and buy bamboo handicraft products from
Pasirjambu craftsmen.
Penta-Helix, Bamboo Craft, Handicraft Business, Bamboo Business Development