SELF-ORGANIZED TRAVEL: RESEARCHING THE TRENDS AMONG YOUTH IN HO CHI MINH CITY, VIETNAM
A survey on global travel trends in 2018 conducted by Visa revealed that 72% of Vietnamese people travel to experience different cultures, explore exciting destinations, and create opportunities for bonding with friends, family, or enjoying personal leisure time. In light of these purposes, self-organized travel is becoming increasingly popular, especially among today's youth, who are embracing this trend. Factors such as the growth of digital technology, societal and personal influences seem to be positively shaping the trend of self-organized travel among the youth of Ho Chi Minh City. Of particular note is the development and application of digital technology, which is enticing young people to actively participate in this trend. Digital platforms and data will play a significant role in booking travel arrangements online. For the youth, smartphones are essential tools for travel planning. The entire process of planning a trip, from booking accommodations and tickets to arranging tourist services and seeking information about travel destinations, is facilitated through information technology and social media. While not the sole determining factor of this trend, digital technology holds paramount importance in influencing the trend of self-organized travel among the youth of Ho Chi Minh City, serving as a precursor to its future development.
Self-Organized, Travel, Trends, Youth.