BUSINESS INTELLIGENCE CAPABILITIES' EFFECTS ON PERFORMANCE IN A COMPETITIVE ENVIRONMENT STUDYING ON-SITE AT THE TOUCHES FOUNDATION FOR ART AND INNOVATION
This study aims to determine how the touches Foundation for Innovation and the Arts' competitive performance was impacted by its business intelligence capabilities. All 63 members of the touches Foundation for Innovation and the Arts make up the study community. The study's methodology was based on a scoring descriptive approach that identified two aspects-the first of which was business intelligence capabilities-and three other dimensions. These are (business intelligence techniques, business intelligence structure, and business intelligence culture) and competitive performance after four dimensions (cost, quality, flexibility. access) According to the study's findings, the Touches Foundation for Innovation and the Arts employees had an average degree of business intelligence across all of its aspects. The study's findings also indicated that the Touches Foundation for Innovation and the Arts employees' level of performance in a competitive environment was average additionally, the findings of the regression equation have demonstrated that there are statistically significant disparities between competitive performance and business intelligence skills across all dimensions. The study's conclusion included a number of recommendations, including educating the company's leadership and workers about the importance of acquiring business intelligence skills in order to enhance the operation of the company and take advantage of future business prospects.
Business Intelligence Abilities, Competitive Performance.