CUSTOMERS’ OPINION ON PROBLEMS ASSOCIATED TOWARDS UTILIZING E-RETAILERS’ SERVICES IN ONLINE SHOPPING
The online market sector has gone through many industrial and rigid changes, which plays a role in creating a shift in consumer buying attitudes. The present study makes an effort to locate the differences in the problems with using online e-retailers' services. The study was on only 600 customers of selected online e-retailers in Salem District. The study establishes that customers face problems when using e-retailer's services. This research attempts to measure the customers’ perception regarding problems associated with e-retailers' services. The study was based on primary data collected through an interview schedule. SPSS has been used to analyze and interpret the data. T-test and chi-square analysis have been used. Study results show that problems relating to e-retailers' services differ among the customers of select e-retailers.
Online market, E-retailers services, Customer’s Preferences, Problems.