Overview

Original Research

CUSTOMERS’ OPINION ON PROBLEMS ASSOCIATED TOWARDS UTILIZING E-RETAILERS’ SERVICES IN ONLINE SHOPPING

P. GOPALAKRISHNAN 1, and Dr. T. KUMAR 2.

Vol 18, No 09 ( 2023 )   |  DOI: 10.5281/zenodo.8374932   |   Author Affiliation: Research Scholar, Department of Business Administration, Annamalai University, Annamalai Nagar, Chidambaram, Tamilnadu, India 1; Assistant Professor, Department of Business Administration, PS.PT. MGR Govt. Arts and Science College Srikali- Puthur, Gopalasamuthiram, Tamilnadu, India 2.   |   Licensing: CC 4.0   |   Pg no: 256-264   |   Published on: 07-09-2023

Abstract

The online market sector has gone through many industrial and rigid changes, which plays a role in creating a shift in consumer buying attitudes. The present study makes an effort to locate the differences in the problems with using online e-retailers' services. The study was on only 600 customers of selected online e-retailers in Salem District. The study establishes that customers face problems when using e-retailer's services. This research attempts to measure the customers’ perception regarding problems associated with e-retailers' services. The study was based on primary data collected through an interview schedule. SPSS has been used to analyze and interpret the data. T-test and chi-square analysis have been used. Study results show that problems relating to e-retailers' services differ among the customers of select e-retailers.

Keywords

Online market, E-retailers services, Customer’s Preferences, Problems.