BRAINSTORING, PERSPECTIVE-TAKING, METAPHORICAL AND ANALOGICAL THINKING, INCUBATION, IMAGERY, AND FLOW OF SMALL BUSINESS ENTREPRENEURS IN THAILAND POST-COVID-19
Creativity is an important skill for business entrepreneurs to use in running their businesses successfully after the outbreak of the coronavirus disease (COVID-19). Therefore, the objectives of this research are: 1) to study the level of creativity in brainstorming, perspective-taking, metaphorical and analogical thinking, incubation, imagery, and flow of small business entrepreneurs and 2) To compare the differences between creativity in brainstorming, perspective-taking, metaphorical and analogical thinking, incubation, imagery, and flow of small business entrepreneurs classified by general information of the respondents. The sample group used in this research was 251 small business entrepreneurs using purposive random sampling from business owners. The data collection tools were questionnaires. Statistics used for data analysis according to research objectives were frequency, percentage, mean, standard deviation, t-test, and One-Way ANOVA. If differences were found, the data were analyzed by POSTHOC, Scheffe's method. Most small business entrepreneurs are male, operate a service business, and are between 30 - 40 years old, have completed less than a bachelor's degree, have an average monthly income of the business (approximately) 20,001 - 30,000 baht and have been doing business for 5-10 years. Analysis of the mean values revealed that creativity in brainstorming, perspective-taking, metaphorical and analogical thinking, incubation, imagery, and flow found that the overall mean value was at a high level. The comparison of the differences found that 1) different ages had different levels of creativity in incubation and imagery; 2) different educational levels had different levels of creativity in brainstorming, metaphorical and analogical thinking, and flow 3) Different periods of business operation had significant different level of creativity in perspective-taking at the 0.05 level. In addition, it was found that gender, education level, average monthly income of businesses, and different types of businesses were found to have no difference in creativity.
Brainstorming, Perspective-taking, Metaphorical and Analogical Thinking, Incubation, Imagery, Flow, Small Business Entrepreneurs, Post-COVID-19.