BRANDING IN INTERNATIONAL MARKET – A RESEARCH STUDY ABOUT TIRUPUR, INDIA
International Marketing is in continuous uptrend, due to the digitalised platform of marketing. As technology creates leaps in communication, transportation, and financial flows, the world continues to feel smaller and smaller. It is possible for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade. Tirupur is considered as an export hub, and land of garments where premium end quality brands are being manufactured and are available in product display in giant retail stores across boundaries. Entrepreneurs in Tirupur are more comfortable in dealing business in foreign labels. Very few brands of Tirupur, India are in the name of Indian brands in the global market. This study is to understand the reasons for the entrepreneurs’ opinion and factors that hinders the branding and labelling of Tirupur based garments in Indian names. Primary and secondary data were collected to rule out the findings of the study. The results proves that, the success is in near future, sure “Indian garments will acquire a prominent niche under Indian brand names in the global market”.
International Marketing, Branding, Garments.