MANAGEMENT OF STRATEGIC ISSUES IN ISLAMIC UNIVERSITIES: A SWOT ANALYSIS APPROACH
The management of strategic issues in Islamic tertiary institutions, both public and private, has not yet been able to achieve its target, which is to become a leading, superior, competitive, and globally competitive Islamic religious university. Meanwhile, the demands of society are increasingly critical in choosing a quality university. The approach used to overcome these problems is to use a SWOT analysis. UIN K.H. Abdurrahman Wahid Pekalongan became the object of this research. This research is a qualitative descriptive. Data collection techniques are carried out by organizing, strengthening, processing, and classifying systematically. It uses free guided interview techniques, in-depth observation, and comprehensive documentation. The results of this study found that the SWOT analysis of UIN K.H. Abdurrahman Wahid Pekalongan in the management of strategic issues is made based on four components, namely the needs of the community, the needs of national development, the development of science and technology and the arts, as well as the potential for growth in the number of students. The findings of this study also show that external factors are positive but internal factors are negative. This position shows that the opportunities faced are still greater than the existing threats. On the internal side, the strengths or advantages they have are relatively smaller than their weaknesses. Thus, the policy direction that must be chosen is to maintain the role of UIN K.H. The current Abdurrahman Wahid Pekalongan is aggressively or selectively in carrying out the work program. In this condition, the basic policy direction that must be implemented is to maintain the stability of existing and ongoing activities. The direction of its development strategy in managing strategic issues is carried out based on three main targets, namely to become a good university governance, competitive advantage university, and global recognition university.
planning, management, issues, strategic, higher education, and SWOT.