THE DEVELOPMENT OF AGRICULTURAL TOURISM COMMUNITY ENTERPRISES AND FARMER MAID NETWORKS TO HAVE THE CAPACITY TO DEVELOP HUMAN RESOURCES TO ENHANCE THE COMMUNITY ECONOMY ACCORDING TO THE KING'S PHILOSOPHY, SAMUT SONGKHRAM PROVINCE
The objectives of this research are: 1) To study the condition and problems of the implementation of agricultural tourism community enterprises and farmers' networks, Samut War province to manage the human resource development of agricultural tourism community enterprises 2) To study the innovative elements of the development of community enterprises, agricultural tourism and farmers' networks to have the capacity to develop human resources to enhance the community economy according to The King’s Philosophy, Samut Songkhram Province 3) To develop community enterprises, agricultural tourism and farmers' networks to have the capacity to develop human resources to enhance the community economy according to King's Philosophy, Samut Songkhram Province. The population in this research was divided into 3 groups: the first group was a specific sample of volunteers, divided into 3 groups of 30 people. The second group is a member of the Agricultural Tourism Community Enterprises, Samut Songkhram Province, 250 people and the third group is a group of luminaries, 5 people. Using research tools, interviews and questionnaires, the IOC averaged 0.81 with a confidence value of .93 rather than 0.80. Data analysis uses exploratory component analysis, statistics, percentages, averages, standard deviations, and content analysis. The study found that 1) conditions and operational problems showed that there was no encouragement for personnel in agricultural tourism community enterprises to develop their potential by participating in market activities, creating and developing traditional market activities in the community economy, online marketing versus offline marketing, and seeking market management approaches in the community economy according to King’s Philosophy 2) The exploratory elements of innovation have a total of 4 elements and 25 component attributes And 3) Innovation development There are 4 processes: the 1st process on promoting knowledge according to the community economic trajectory according to the King’s Philosophy, the 2nd process on promoting the organization according to the community economic trajectory according to the King’s Philosophy, the 3rd process on promoting the competency of personnel in the profession according to the community economic trajectory according to the King’s Philosophy, and the 4th process on promoting the management of information technology according to the community economic trajectory according to the King’s Philosophy. The results of the satisfaction assessment of innovative developments in training for marketers, enterprises, Agri-tourism communities and the Network of Farmers' Housewives, according to King’s Philosophy, Samut War province, had the highest overall average satisfaction.
Human Resource Development / Community Enterprises / the King’s Philosophy