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Original Research

EASY SHOPPING TECHNIQUES AND THEIR ROLE IN CUSTOMER BEHAVIOR AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF CUSTOMERS OF VIRTUAL STORES IN IRAQ

Dr. NAJLA YOUNES MOHAMED AL MURAD 1, and MOHAMMED RAAD YAHYA AL-YUZBAKI 2.

Vol 17, No 09 ( 2022 )   |  DOI: 10.5281/zenodo.7088881   |   Author Affiliation: Professor, Faculty of Administration and Economics, University of Al Mosul 1; Faculty of Administration and Economics, University of Al Mosul.   |   Licensing: CC 4.0   |   Pg no: 1025-1040   |   To cite: Dr. NAJLA YOUNES MOHAMED AL MURAD, and MOHAMMED RAAD YAHYA AL-YUZBAKI. (2022). EASY SHOPPING TECHNIQUES AND THEIR ROLE IN CUSTOMER BEHAVIOR AN ANALYTICAL STUDY OF THE OPINIONS OF A SAMPLE OF CUSTOMERS OF VIRTUAL STORES IN IRAQ. 17(09), 1025–1040. https://doi.org/10.5281/zenodo.7088881   |   Published on: 16-09-2022

Abstract

The purpose of this study is to shed light on the influence of simple shopping methods on consumer behavior as well as the correlations and interactions between the two aspects. Researchers in their scientific works present the client and its variables. The second method, called an analytical exploratory method, involves conducting an exploratory study after creating a questionnaire with the aim of gathering data and information relevant to the research. The most crucial of these is the primary query: Is there a role and impact for easy shopping on customer behaviors? To address these queries, a hypothesis reflecting the relationships and influences between the two research dimensions was developed. This led to a set of main and sub-hypotheses that were tested using a variety of statistical means for the data gathered. The research came to a number of conclusions using the questionnaire given to (500) customers in the investigated virtual stores, which were represented by ten stores in Iraq. The most significant conclusion revealed the outcomes of description and diagnosis about people's positive opinions for the two dimensions of the study and its variables through the percentages of agreement and high response, with the emergence of a disparity between the two dimensions and between the two variables. An indication of the virtual stores' propensity for diagnosis and familiarity with the study's principles within the one dimension The hypothetical virtual retailers rely on simple shopping strategies to change customer behavior because they are trying to diagnose the issue from the field side.

Both ideas that are consistent with these conclusions and proposals for more future investigations pertaining to the two components of the current research were offered based on the theoretical and empirical conclusions reached by the research.


Keywords

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