DISMANTLING COVID-19; NEW NORMAL FOR MSME IN INDONESIA
This study aims to reveal the positive value of Covid-19 for MSMEs and to know the demolition process that occurs in MSMEs to exist with innovation and business culture. The qualitative research approach of case studies of MSMEs was involved in Home Business Camps (HBC) and Karang Mitra Usaha (KaMU) organizations in Yogyakarta, Indonesia. The data set was gathered through interviews, social media, observation, and literature review via several steps: reducing data, displaying data, and drawing a conclusion. This research showed that the reasons behind the positive thinking of MSME actors due to the Covid-19 pandemic are religious, psychological, educational, and social capital factors. The MSME actors can take lessons by innovating and daring to die from the old culture quickly by creating a new normal with culture. These findings were disseminated to MSMEs experiencing business to suppress psychological pressure.
Dismantling, Covid-19 pandemic, Micro and small businesses, Psychological pressure. JEL Classifications: D04, D91, E71, G41