DEVELOPMENT STRATEGY OF MSME IN LANGSA CITY (RESEARCH WITH PENTA HELIX APPROACH)
Industry 4.0 in Langsa City is a development in the economic field, namely digitalization, collaboration with MSMEs in Langsa City with industrial growth near technology. The role of stakeholders in the Pentahelix model and Digital Entrepreneurship development strategy for MSMEs in Langsa City. This study uses a SWOT analysis of academics, entrepreneurs, government, society, and media conducted in Langsa City. The results of this study are to expand the reach of consumers and the number of specifications globally to enter the ASEAN (MEA) market and join e-commerce services to get cheap promotions and increase the expansion of reach and specifications with digital technology. E-commerce can improve the performance of MSMEs.
MSMEs, Digital Entrepreneurship, SWOT Analysis, Penta Helix