Overview

Original Research

DEVELOPMENT STRATEGY OF MSME IN LANGSA CITY (RESEARCH WITH PENTA HELIX APPROACH)

NASRUL KAHFI LUBIS 1, TUTI MEUTIA 2, and AFRAH JUNITA 3.

Vol 17, No 09 ( 2022 )   |  DOI: 10.5281/zenodo.7115996   |   Author Affiliation: Universitas Samudra 1,2,3.   |   Licensing: CC 4.0   |   Pg no: 1421-1434   |   To cite: NASRUL KAHFI LUBIS, et al., (2022). DEVELOPMENT STRATEGY OF MSME IN LANGSA CITY (RESEARCH WITH PENTA HELIX APPROACH). 17(09), 1421–1434. https://doi.org/10.5281/zenodo.7115996   |   Published on: 27-09-2022

Abstract

Industry 4.0 in Langsa City is a development in the economic field, namely digitalization, collaboration with MSMEs in Langsa City with industrial growth near technology. The role of stakeholders in the Pentahelix model and Digital Entrepreneurship development strategy for MSMEs in Langsa City. This study uses a SWOT analysis of academics, entrepreneurs, government, society, and media conducted in Langsa City. The results of this study are to expand the reach of consumers and the number of specifications globally to enter the ASEAN (MEA) market and join e-commerce services to get cheap promotions and increase the expansion of reach and specifications with digital technology. E-commerce can improve the performance of MSMEs.

Keywords

MSMEs, Digital Entrepreneurship, SWOT Analysis, Penta Helix