IMPROVING COMPARATIVE ADVANTAGE AND BUSINESS PERFORMANCE THROUGH RIGHT COLLABORATION STRATEGY
Purpose: This study aims to examine how to optimally utilize company resources thru the development and implementation of appropriate collaboration strategies that will increase comparative advantage and business performance. Namely studying the influence of company resources on collaboration strategies and company performance and the influence of company resources on company performance through collaboration strategies. Research Design: This study uses a quantitative research approach. Observations were made in a cross-section/one-shot, in 2022. The population of this study was the ISP industry in Indonesia, which amounted to 474 companies, and the unit of observation was the management. Samples were taken from as many as 240 respondents. Testing the causality hypothesis in this study used Structural Equation Modelling (SEM). Results: Company resources play a significant role in developing and implementing collaboration strategy, company resources don’t have a significant direct effect on business performance. While for the indirect relationship between company resources with business performance thru collaboration strategy, research shows significant results. Findings: Efforts to improve business performance can be done by developing and implementing the right collaboration strategies through optimal use of company resources to increase the comparative advantage.
Company Resources, Collaboration Strategy, Business Performance, Comparative Advantage, Internet Service Provider.