AN EMPIRICAL STUDY ON INFORMATION TECHNOLOGY AND IT ENABLED SERVICES FOR STARTUPS IN INDIA
The growth and development of startups in India will not happen instantaneously but slowly, over a gradual period. It was since in the year 2008, after a global recession and the introduction of Information Technology hit the world business sector that the new revolution of startups began to take shape. The introduction of Information Technology and IT enabled services like Digital Marketing, Digital Sales, Online secure payment, Digital Advertising, Call Centres, Data centres, Hosting Services, and Web Services. etc cover the entire end-to-end operations which exploit information technology and IT Enabled services for supporting and improving the growth and efficiency of startups. Initially, there was misconstrue stating that the introduction of Information Technology and IT Enabled services will cause fewer employment opportunities in startups, but it is not true as it provides enormous amount ideas in leveraging to use new technology services with support startups to increase the business from small scale industry to large and internal business. Therefore, this paper attempts to find out the current scenario and introduction of modern Information Technology (IT) and IT Enabled Services (ITeS) in startups, India and it impacts on business growth.
Information Technology (IT), IT Enabled Services (ITeS), Digital Marketing, Data Center, Hosting Services, online secure Services.