Overview

Original Research

THE IMPACT OF INFORMATION QUALITY ON THE MARKETING STRATEGIC ORIENTATION A STUDY ON FEASAL ISLAMIC BANKS IN SUDAN

ELSHEIKH MOHAMMED ELKHIDIR MOHAMMED 1, WALEED ELTAYEB OMER KHALID 2, and SARA SULIMAN AWAWAD MUDAWI 3.

Vol 17, No 09 ( 2022 )   |  DOI: 10.5281/zenodo.7080945   |   Author Affiliation: Faculty of Business Administration, Jazan University, KSA 1; Applied College, Jazan University, KSA 2; Community College (Girls) Mahayel Asir, King Khalid University, KSA 3.   |   Licensing: CC 4.0   |   Pg no: 728–752   |   To cite: ELSHEIKH MOHAMMED ELKHIDIR MOHAMMED, et al., (2022). THE IMPACT OF INFORMATION QUALITY ON THE MARKETING STRATEGIC ORIENTATION A STUDY ON FEASAL ISLAMIC BANKS IN SUDAN. 17(09), 728–752. https://doi.org/10.5281/zenodo.7080945   |   Published on: 13-09-2022

Abstract

The study aims to investigate the impact of information quality on marketing strategic orientation, the study used descriptive and analysis methods, The study applied survey for data collection, (250) questionnaires were distributed, (223) are returned, (202) questionnaires are valid for analysis about (80.8%) of the sample size, Several statistical methods have been used to analysis the data. The findings that the information quality dimensions impact on marketing strategic orientation dimensions. In addition, there is no evidence of supporting that there is not positive and significantly relationship between some variables. For future, the study recommends to apply in difference dimensions of MIS requirements on the difference dimensions of MSO dimensions in other sectors.

Keywords

Information Quality dimensions, Marketing Strategic Orientation style