HALAL TOURISM IN SETANGGOR VILLAGE: AN ANALYSIS OF GLOBAL MUSLIM TRAVEL INDEX APPROACH
Halal tourism villages have various problems in their implementation, one of which is the absence of specific rules and guidelines governing the implementation of halal tourism villages. In addition, halal tourism villages also do not have specific indicators in each of their supporting components and tourism activities in order to maintain the essence of halal in tourism activities. Therefore, in this study the Global Muslim Travel Index (GMTI) criteria are used as indicators in assessing and analysing the implementation of halal tourism villages in Setanggor. The purpose of this study is to describe the implementation of the Setanggor halal tourism village activities based on GMTI. The research object is Setanggor halal tourism village. This type of research is a qualitative with a descriptive approach. In this study, primary data is data obtained directly from the field regarding the implementation of halal tourism in Setanggor village in the GMTI perspective and secondary data is data obtained indirectly from other parties. The data collection technique used in-depth interviews, participant observation, and was equipped with documentation. Testing the validity of the data using triangulation and member check. Data analysis using interactive analysis techniques. The findings of this study explain that the implementation of halal tourism in Setanggor village based on the GMTI criteria issued by Mastercard and Crescent Rating has been partially implemented. Setanggor Village can be said as a conventional tourist village which is in the process of becoming a halal tourism village. The step of Setanggor village which has been trying to carry out halal tourism activities is a gradual implementation of the theory in the halal tourism system in rural areas. At least the enthusiasm of the community and stakeholders to carry out halal tourism activities in Setanggor is in sync with the principles of GMTI.
halal tourism, Setanggor village, and GMTI.