Overview

Original Research

THE IMPACT OF STUDENT BEHAVIOR AND INCOME ON DECISION-MAKING MEDIATED BY MOTIVATION: A PSYCHOLOGICAL MARKETING STUDY OF INDONESIAN VOCATIONAL STUDENTS

NAIK HENOKH PARMENAS 1, Dr. FAIRUZ A’DILAH BINTI RUSDI 2, and PUAN NURSALIHAH BINTI AHMAD RASTON 3.

Vol 19, No 09 ( 2024 )   |  DOI: 10.5281/zenodo.13777740   |   Author Affiliation: Faculty of Language Studies and Human Development, Universiti Malaysia Kelantan, Malaysia 1,2; Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia 3.   |   Licensing: CC 4.0   |   Pg no: 299-326   |   Published on: 12-09-2024

Abstract

This quantitative study examines the effects of motivation, income, and student behavior on decision-making among vocational students in Indonesia. Using purposive sampling, data were collected from 410 students across 15 universities and analyzed with Smart PLS 3. The findings show that motivation significantly influences student behavior and decision-making, while higher income also positively affects academic behavior. However, student behavior does not have a significant impact on decision-making. Mediation analysis reveals that student behavior serves as a weak mediator. This study emphasizes the importance of creating a supportive environment for motivation to enhance students' academic performance and decision-making abilities.

Keywords

Motive, Income, Student Behavior, Student Decision, and Theory of Planned Behavior.