Overview

Original Research

A STUDY ON FACTORS INFLUENCING TOWARDS ONLINE SHOPPING IN TRICHY DISTRICT

Dr. T. SELVAM 1, V. J. ATHIRA 2, Dr. N. DEEPA LAKSHMI 3, and S. VIJAYALAKSHMI 4.

Vol 19, No 09 ( 2024 )   |  DOI: 10.5281/zenodo.13832494   |   Author Affiliation: Assistant Professor, Srinivasan College of Arts and Science, Perambalur 1; Assistant Professor, Dhanalakshmi Srinivasan College of Arts and Science for Women (Autonomous), Perambalur 2,4; Associate Professor, Dhanalakshmi Srinivasan College of Arts and Science for Women (Autonomous), Perambalur 3.   |   Licensing: CC 4.0   |   Pg no: 592-599   |   Published on: 23-09-2024

Abstract

These studies investigate factors influencing consumer’s online shopping behaviour in Trichy district only. The further examinations of various factors influencing to purchase in online. In modern world shopping with Online is a new occurrence which was growing a great significance in the habitat. This paper analyzed the Factors influenced online shopping behaviour in Trichy district. The substantial numbers of online shopper dispense a great substratum for the expansion of online shopping. The consideration of online purchasing has unfastened the door of circumstances to utilize and furnish competitive benefits over firms. Respondents have been selected by convenient sampling for use Chi-square test and simple percentage analysis used to test the analysis. This paper motivation has to find out the factors influencing online shopping in Trichy district. Hypotheses are tested totally 100 samples are used.

Keywords

Online, Shopping, Factors, Influencing, Consumer, Behaviour, Purchase and Internet.