TRANSFORMATION OF MSME DEVELOPMENT IN UTILIZING DIGITAL TECHNOLOGY COMPETENCE IN MAKASSAR CITY
Economic growth in Makassar City grew by 5.40 percent in 2022, higher than the achievement in 2021 which experienced a growth of 4.47 percent. Gross regional domestic p (GRDP) at current prices was recorded at IDR 208.93 trillion, higher than in 2021, only IDR 190.31 trillion. GRDP at constant prices also increased to IDR 133.13 trillion in 2022, higher than in 2021 which was only IDR 126.31 trillion. Meanwhile, GRDP per capita was also recorded to have increased from the previous year or reached IDR 145.88 million in 2022. Meanwhile, GRDP per capita in 2021 was recorded at only IDR 133.31 million. "The three dominant sectors in Makassar's GRDP include trade, industry, and construction. The Makassar City Government has relied on four very dominant sectors in supporting the economy of Makassar City, including the business, trade, hotel and restaurant industries, and property. In addition to paying attention to these four sectors, his party also continues to carry out public engagement with the community to empower tourist alleys. The contribution of MSMEs to the economic cycle in Indonesia is large, reaching 90 percent. In 2023, the development of MSMEs will be encouraged to be more active. One of them is done by the Makassar Cooperative and MSME Service. Currently, there are 19,000 MSMEs recorded in the database, most of which are dominated by the culinary sector, reaching 5,000. The high number of MSMEs needs to be supported by good stimulus. This is in the context of national economic recovery.
Transformation, UMKM, Technology, Digital Marketing.