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Original Research

THE EFFECT OF DIGITAL MARKETING BUSINESS AND GROWTH OF INDIAN ECONOMY

K VIJAYA SEKHAR REDDY 1, Dr. D JAGADEESAN 2, and Dr. THAVVA VARA LAKSHMI 3.

Vol 18, No 07 ( 2023 )   |  DOI: 10.5281/zenodo.8241067   |   Author Affiliation: Research Scholar, Ph.D (Part Time-External), Department of Business Administration, Annamalai University, Chidambaram. Assistant Professor, Department of School of Management and Science, Malla Reddy University, Hyderabad, Telangana, India 1; Research Supervisor, Assistant Professor, Department of Business Administration, Arignar Anna Government Arts College, Attur, Salem 2; Research Co-Guide, Associate Professor and Head, MBA, Department of Master of Business Administration, Institute of Aeronautical Engineering, Hyderabad 3.   |   Licensing: CC 4.0   |   Pg no: 2640-2646   |   Published on: 31-07-2023

Abstract

The Indian economic system, that's one of the quickest developing economies within the international, is also strengthening its ties to digitization. The development of digitization and the associated development of electronic commerce have had a big impact on society's productiveness and socio-monetary situation. The strengthen of technology and the records and understanding it generates help to set the boundaries of the development of civilization and manner of lifestyles vital for the improvement of the countrywide financial system. Digitization is a global phenomenon affecting employment and financial progress in all nations. Studies have proven a link between the rate of digitization and job increase and returns to scale. A key detail of the effect of digitization is human capital and some electronic advertising and marketing packages. In addition, the massive Indian marketplace of over a billion people, 600 million of whom are beneath the age of 20, contributes to the united states of America's sizeable consumer electricity. The wide variety of humans the usage of the Internet is also developing swiftly and systematically. Due to the superb and continuous boom in Internet users, there may be full-size capacity that entrepreneurs can take advantage of all of these changes cause a tectonic surprise inside the relationship between clients and businesses if a balance isn't located in virtual marketing strategy. The consumer demands and consumption patterns are changing and client dreams are growing. How entrepreneurs strategize to combine new and traditional media will decide the future path of digital advertising.


Keywords

Digital Marketing (DM), Digital Business (DB), Digital Economy (DE), Digital Technology and Rural Marketing, Digital UPI (Unified Payments Interface), M-Commerce