THE ROLE OF MIDDLE MANAGEMENT IN BUILDING SUSTAINABILITY COMPETITIVE ADVANTAGE THROUGH ORGANIZATION CAPABILITY IN DISTRICT HOSPITALS BANYUWANGI: PENDEKATAN CROSS LEVEL ANALYSIS
Increased competition in the healthcare industry, including in hospitals, encourages organizations to seek sustainable competitive advantage. One of the key factors in achieving competitive advantage is the organization's capability or the ability of the organization to manage resources, processes, and innovations to achieve its strategic goals. This study aims to examine and analyze the effect of involvement of middle management on organizational capabilities. This study used descriptive research method with cross sectional approach. This research took place in hospitals throughout Banyuwangi Regency. Data collection techniques in this study were carried out by literature studies, observations and questionnaires. The collected data is then analyzed using SEM PLS. The results showed that there is a positive and significant influence between the Involment of middle management and between the power of Middle management autonomy on Organization capabilities. Then. Competency intensity is able to mediate the involment of middle management and middle management autonomy to organizational capabilities. In addition, there is a positive and significant influence between organizational capabilities on sustainability competitive advantage. Inertial organizations are able to mediate organizational capabilities towards sustainability competitive advantage. References
Middle Management, Sustainability Competitive Advantage, Organisasi Capability