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Original Research

AN ASSESSMENT OF THE COVID 19 PANDEMIC’S IMPACT ON THE OPERATION OF RESORTS IN TABUK CITY, KALINGA

GLORY ANN KAREN C. CALDINGON, LPT, MSHM

Vol 18, No 07 ( 2023 )   |  DOI: 10.17605/OSF.IO/NZ4BK   |   Author Affiliation: Doctor in Hospitality Management (On-going), College Dean, College of Entrepreneurship, Tourism, and Hospitality Management, Kalinga State University, Philippines.   |   Licensing: CC 4.0   |   Pg no: 2167-2180   |   Published on: 31-07-2023

Abstract

The study aimed to evaluate the effect of the Covid19 pandemic to the tourism businesses of Tabuk City, Kalinga, specifically on the operation of resorts. It was focused on the market performance of resorts during the first declaration of national lockdown in March 2020 to present. Furthermore, it will examine the effects and contexts of the COVID-19 pandemic, as well as how innovation and change has aid the tourism industry's transition to the new normal, and how the business strive towards recovery. Despite the pandemic, the resorts in the province continued operations, but accommodated only limited guests and visitors. During the second quarter of the outbreak of COVID-19, mandatory closure of tourism establishments was imposed in the province as this would greatly help to prevent the proliferation and transmission of the virus. However, the number of people continued to increase in the succeeding quarter and this has become the reason why resorts have to shut down operations totally. Owners of this business observed that the impact on their market performance and operations is long-term and takes more than a year to recover since tourism was one of the most impacted industries during the outbreak of the COVID-19 pandemic. The needed responses were gathered through the use of a questionnaire based from conducted studies and were quantified through the Three-Point Likert Scale and meanings were determined through the weighted. The Percentage was likewise used to determine the profile of the respondents.


Keywords

Resorts, Covid-19, Tourism Industry