UNRAVELING THE MULTIFACETED TAPESTRY: EXPLORING THE SOCIODEMOGRAPHIC PROFILES OF CONSUMERS IN THE PROVINCE OF ISABELA
The consumer is considered to be the most important aspect economic activities as they ae considered to be the biggest economic group. The connection between consumers' sociodemographic characteristics and their rights is an intricate and diverse element of both consumer behavior and societal dynamics. Elements such as age, gender, education, income, ethnicity, and occupation can have a substantial impact on consumers' access to information, their ability to make decisions, and their capacity to assert their rights in the market. This study aimed to provide an in-depth analysis of the sociodemographic profile of consumers in Isabela Province, Philippines and explore on the various socio-demographic factors of the consumers. To achieve the stated objectives questionnaire designed and developed by DTI to measure the consumers’ awareness level of their rights and responsibilities. There are 712 samples of respondents; Convenience sampling technique was applied to collect the data. The collected data were properly edited coded and computed and subjected to statistical tests such as frequency, percentages. The results have indicated clearly that most of the consumers’ highest educational attainment is elementary and family income level is below the poverty line.
Sociodemographic, Consumers, Consumer Awareness, Protection, Responsibilities, Income, Educational Attainment