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Original Research

THE IMPACT OF SOCIAL MEDIA ON ATTITUDES TOWARDS VIOLENCE AGAINST WOMEN: AN ANALYSIS OF ARAB WOMEN'S PERSPECTIVES

Dr. SAMAR ABDEL HALIM GAMAL EL DIN 1, and Dr. SAMEER O. A BANIYASSEN 2.

Vol 18, No 07 ( 2023 )   |  DOI: 10.17605/OSF.IO/3AUXF   |   Author Affiliation: College of Media, City University Ajman, United Arab Emirates 1,2.   |   Licensing: CC 4.0   |   Pg no: 2027-2048   |   Published on: 31-07-2023

Abstract

This research investigates the effects of Arab women's interaction with violent posts on social media and explores how social media addresses violence against women in the Arab region. The study employs a mixed-methods research design, combining a survey and a literature review. The survey collects primary data from a sample representing the target population through a structured questionnaire, while the literature review examines existing scholarly sources related to the research topic. The study aims to shed light on the significant impact of increased social media usage on shaping attitudes towards violence against women and empowering them with effective strategies for confrontation. Social media platforms have become powerful tools for communication, connecting individuals globally and facilitating the sharing of information on pressing societal issues. In the Arab region, where social media usage is pervasive, understanding its influence on perceptions of violence against women is of utmost importance in this cultural context. The research poses five critical questions, aiming to provide comprehensive insights into the relationship between social media and attitudes towards violence against women among Arab women. The survey design allows for the collection of quantitative data directly from participants, enabling statistical analysis to uncover patterns, trends, and relationships within the data. The survey instrument includes both closed-ended and open-ended questions, capturing both quantitative and qualitative data to provide standardized responses while allowing participants to share detailed opinions. The literature review plays a crucial role in providing a theoretical framework and context for the study, informing research hypotheses and identifying gaps in existing knowledge. It strengthens the depth and rigor of the findings, offering context to the research. The findings of this study reveal that social media significantly shapes attitudes towards violence against women among Arab women. Social media's interactive and visually compelling nature facilitates awareness-raising efforts and empowers Arab women with effective strategies to confront violence, promoting advocacy and change within their communities. The study recommends media outlets' active involvement in raising awareness and promoting effective measures against violence. Long-term research tracking the evolution of violence against women is essential to understand causative factors. Enhanced collaboration among diverse organizations can effectively combat violence, addressing the specific needs of women across different age groups.


Keywords

Social Media, Arab Women, Violence against Women, Mixed-Methods, Attitudes, Empowerment, Survey, Literature Review, Awareness-Raising, Advocacy, Gender Equality, Cultural Context.