FINANCIAL LITERACY AND INCLUSION THROUGH FINANCIAL INTENTION FOR EMPOWERING WOMEN MSMEs IN SINDANG JAYA, TANGERANG
Issues. The main concern in the financial literacy research is the use of women MSMEs as research objects. This is because numerous studies have mentioned the contribution of women MSMEs to the national economy. Methods. In this study, we tried to map demographic data profile of women MSMEs in Sindang Jaya, Tangerang for a total of 150 respondents. The results of this setting are quite helpful when we conduct an empirical analysis of the modeling Financial Decision with the GLM model both with financial intention and not as a mediating variable. Results. The GLM are sufficient to provide evidence for the answer to the effectiveness of the modeling carried out before the SEM Warp PLS model will be used. While this study has also provided further implications i.e. the prove of capcut video editor of women MSME’s in the marketing area as well. In addition, there is also a previous description of the sociodemographic profile of women MSMEs who are sufficient to give an indication of readiness in terms of digital business literacy. Conclusion. In general, the results of the study provide answers to the Financial Decisions of women MSMEs in Tangerang with financial intentions as a strategic mediating factor toward Financial Decision. Novelty/Originality. The main concern in this study is using women MSMEs as research object especially in Indonesian context.
Financial Literacy; Financial Inclusion; Financial Intention; Financial Decision; Women MSMEs, Sindang Jaya, Tangerang, GLM, SEM Warp PLS