BARRIERS IN IMPLEMENTATION OF SUPPLY CHAIN MANAGEMENT - CASE STUDY ON GB SPRING PVT LTD, DEHRADUN
The Indian business has begun to recognize the value of Supply Chain Management and has begun to put programs in place to compete on the world market. Thus, in the contemporary business supply chain management (SCM) has become a crucial organizational strategy. Many manufacturing sectors have adopted, but the industry in the hilly areas is particularly affected because of its distinctive locational particularities. The primary objective of this research was to find obstacles towards the adoption of supply chain management in Uttarakhand. An organization's strategy for innovation often includes the idea of green supply chain management (GSCM). Incorporating environmental factors into all facets of supply chain management (SCM), including product design, material sourcing and selection, manufacturing processes, final product delivery to customers, and end-of-life management of the product after it has served its purpose, is the aim of global supply chain management (SCM). Purpose: The purpose of the study is to identify the internal and external constraints that affect the adoption of supply chain management (SCM) practises and to evaluate the efficacy of these practises using the business in Uttarakhand as a case study. Method: Interviews were conducted to acquire data. In order to develop specific areas of interest from which to develop the research questions, the topic for this paper was thoroughly investigated before the collection of primary data through reading the literature and the identification of common themes. Participants were managers at the top and middle levels as well as other employees from the sales, marketing, and sustainability divisions of the various business unit at Uttarakhand. To obtain the necessary data from the respondent, the study used an interview-based research methodology. Open interview questions were the method utilised to acquire the data. The remarks made during the interview were then recorded, coded, and used to analyse the interview responses. In qualitative research, Bryman and Bell (2011), claims that you deliberately choose knowledgeable respondents who will provide with the information needed. Due to the size of the entire research population, non-probability purposive sampling was used to choose the sample. According to Creswell and Creswell (2018) the purposeful sampling technique is used to reach out to people who are particularly knowledgeable or experienced with a certain issue. It's crucial to keep in mind that while choosing a sample, you should pick one that will provide you a true and accurate representation while not restricting the broader population under study. Hence to closely understand we interacted with all top management and supervisor