CONSUMERS AWARENESS TOWARDS GROWTH AND DEVELOPMENT OF FOOD AND GROCERY APPLICATIONS AND ITS IMPACT ON THE USAGE PATTERN
Recent advancements in the internet have accelerated the growth of online food and grocery services by enabling consumers to easily search for, compare, and access these services. Online ordering has completely revolutionized the food industry. Technology has a hidden impact on the business world, has revolutionized the restaurant business, and will keep doing a wonderful job. The culture of restaurants has been radically altered by a technologically advanced online meal ordering system, which also provides a whole new level of comfort for individuals all over the world. Everyone is in awe of the internet's ability to order food online and have groceries delivered, due to its ease and availability of food right away. Additionally, the ease of purchasing meals and groceries through a smartphone application or application program has undoubtedly taken some market share away from the tried-and-true "kirana" or mom-and-pop shops. The organized sector, as represented by several online businesses like Swiggy, Blink It, Zepto, and Big Basket, only accounts for 5-8 percent of the market share of the food and grocery industry, despite the fact that Asian countries have the sixth-largest grocery market in the world. The rise in the growth and development of online shopping of groceries and food has been seen immensely since the pandemic, however it has been flourishing way before that. One of the main reasons for the growth and rapid development in these applications is due to high attraction and interest of people towards it.
Online Groceries, Food Applications, Mom-And-Pop Shops