DEVELOPMENT OF MODERN STRATEGY FOR ORGANIZATIONAL BRAND POSITIONING WITH CORPORATE SOCIAL RESPONSIBILITY IN VIEW OF POST-PANDEMIC SCENARIO
Modern management is becoming an interdisciplinary domain and as per traditional scenario, human resource teams are commonly involved in employee welfare and financial department experts are focusing on profit gain. However, the roles of human resource team of any multinational company are under the major transformation which needs involvement of financial management team. This is the reason that big market players focusing on the recruitment of human resource professional with multi-dimensional thought processes. One of the prominent areas of global research is the brand positioning of middle level companies who looking for transformation in company growth and big organizations are striving to stay in the race as a post pandemic scenarios brought many uncertainties in business. Hence, this paper presents the possible strategy to boost the brand position by means of corporate social responsibilities (CSR) that can be a balanced solution for organizational image building by means of development of cross cultural customer relationships and that further can increase profit portfolio of organization with seamless benefits to organization. And this can be achieved by human resource department is proved by research results.
CSR, Human Resource, Covid-19, Brand development, Brand positioning