FINANCIAL LITERATURE BASED ON TRADITIONAL CULTURAL VALUES IN AN ETHNOGRAPHIC FRAMEWORK
This study aims to explore, understand and build in-depth the meaning, practice and concept of financial literacy in the cultural values of the Ammatoa Kajang indigenous people. This research method uses an interpretive paradigm with ethnography to answer the research objectives. Data were collected and analyzed using ethnography through participatory observation, in-depth interviews and documentation. The data were analyzed through domain, taxonomy and compensatory analysis. The results of the study found the meaning of financial literacy according to the Ammatoa Kajang indigenous people, namely mutual cooperation (sibalii), gratitude (kasukkurang), and brotherhood (pa'russanakkang). The practice of financial literacy is the investment (erang-erang), savings (passolo) and gratitude (pa'sussung erang-erang). Kamase-masea (simplicity) is a financial literacy concept for the Ammatoa Kajang indigenous people. The kamase-masea concept can be a reference in implementing financial literacy to achieve community welfare.
Financial Literacy, Mutual Cooperation, Savings, Investment