Overview

Original Research

FINANCIAL LITERATURE BASED ON TRADITIONAL CULTURAL VALUES IN AN ETHNOGRAPHIC FRAMEWORK

SUMARNI S 1, SURACHMAN 2, NUR KHUSNIYAH INDRAWATI 3, and ROFIATY 4.

Vol 17, No 08 ( 2022 )   |  DOI: 10.5281/zenodo.6985018   |   Author Affiliation: Ph.D Candidates, Faculty of Economics and Business, Brawijaya University 1; Faculty of Economic and Business, Brawijaya University 2,3,4.   |   Licensing: CC 4.0   |   Pg no: 776-793   |   To cite: SUMARNI S, et al., (2022). FINANCIAL LITERATURE BASED ON TRADITIONAL CULTURAL VALUES IN AN ETHNOGRAPHIC FRAMEWORK. 17(08), 776–793. https://doi.org/10.5281/zenodo.6985018   |   Published on: 12-08-2022

Abstract

This study aims to explore, understand and build in-depth the meaning, practice and concept of financial literacy in the cultural values of the Ammatoa Kajang indigenous people. This research method uses an interpretive paradigm with ethnography to answer the research objectives. Data were collected and analyzed using ethnography through participatory observation, in-depth interviews and documentation. The data were analyzed through domain, taxonomy and compensatory analysis. The results of the study found the meaning of financial literacy according to the Ammatoa Kajang indigenous people, namely mutual cooperation (sibalii), gratitude (kasukkurang), and brotherhood (pa'russanakkang). The practice of financial literacy is the investment (erang-erang), savings (passolo) and gratitude (pa'sussung erang-erang). Kamase-masea (simplicity) is a financial literacy concept for the Ammatoa Kajang indigenous people. The kamase-masea concept can be a reference in implementing financial literacy to achieve community welfare.

Keywords

Financial Literacy, Mutual Cooperation, Savings, Investment