PLAN STRATEGY OF SUPPLY CHAIN BUSINESS PROCESS ON FMCG DISTRIBUTOR PT TIGARAKSA SATRIA TBK IN DIGITAL ERA BASED ON BOCR IN ANALYTICAL NETWORK PROCESS
Fast Moving Consumer Goods (FMCG) industry in Indonesia is considered as an attractive industry with a sales value more than 10 billion US dollars with more than 263 million consumers and more than half of them are in productive age, this positive trend is expected to continue in line with the growth spending rate which has reached 11.8% in the period 2010 to 2015 and the average of growth of the FMCG retail industry has reached 10.8% in 2015. The planning of supply chain business process for FMCG distributors PT Tigaraksa Satria Tbk in the digital era should be done, with the inclusion of digital platforms in the FMCG industry as an adaptation,. The study was conducted at one FMCG distributor, PT Tigaraksa Satria Tbk (TGKA) in South Jakarta. The type of research was use a mixed method, qualitative research (exploratory) which was combined with a quantitative approach by distributing and filling out questionnaires to expert respondents and management, interviews (in-depth) with implementing respondents, Tigaraksa’s management respondents, and expert respondents, collecting supply chain reports, financial reports, and analyzing. Data analysis was carried out to prepare and select Tigaraksa supply chain strategies with ANP. Determination of the importance weights of the determinants using the finite-super matrix results from the ANP model. The results of the ANP showed that from each of the Benefits, Costs, Opportunities, and Risks criteria, all of the main priorities are economic criteria control and the lowest priority is social criteria control, except for risks criteria where the lowest priority is technology criteria control. The BOCR results of each element of the alternative strategy were calculated to obtain the overall outcomes. The chosen alternative results to forming the FMCG distributor supply chain reengineering model were technology improvements and upgrades in business processes overall.
Analytical Network Process, BOCR, FMCG, Supply Chain