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CONSUMER BEHAVIOR OF FOREIGN STUDENTS IN TURKEY: AN EXAMPLE OF A COMPARATIVE ANALYSIS OF THE EASTERN MEDITERRANEAN UNIVERSITY

ADILA AHEMAI 1, and HABIB ALIPOUR 2.

Vol 17, No 08 ( 2022 )   |  DOI: 10.5281/zenodo.6962390   |   Author Affiliation: Eastern Mediterranean University, Gazimagusa, Turkey 1,2.   |   Licensing: CC 4.0   |   Pg no: 169–176   |   To cite: ADILA AHEMAI, and HABIB ALIPOUR. (2022). CONSUMER BEHAVIOR OF FOREIGN STUDENTS IN TURKEY: AN EXAMPLE OF A COMPARATIVE ANALYSIS OF THE EASTERN MEDITERRANEAN UNIVERSITY. 17(08), 169–176. https://doi.org/10.5281/zenodo.6962390   |   Published on: 04-08-2022

Abstract

This article discusses the basics of consumers' choice of certain goods. Students of the Eastern Mediterranean University are considered as a consumer group. The article analyzes both the theoretical foundations of consumer behavior and the practical analysis of consumers' choice of a certain group of goods. Based on the results of a sociological study, the impact of such factors as income level, price, quality of goods, advertising, fashion, etc. on consumption in the student environment was revealed. The author explains the essence of the sociological approach to the problems of consumption, examines the phenomenon of consumer society and the place of youth in it. Specific specific characteristics of youth consumption and their dependence on socio-demographic factors are highlighted.


Keywords

Consumer behavior, consumer preferences, product selection, consumer category.