INNOVATIVE FLOATING MARKET MANAGEMENT INTEGRATED WITH DIGITAL TECHNOLOGY TO DEVELOP TALING CHAN FLOATING MARKET FOR STABILITY IN TERMS OF ECONOMY, SOCIETY, COMMUNITY, AND ENVIRONMENT
Taling Chan Floating Market in Thailand is a unique business market which has significant effect locally and nationally. However, the achievement of long-term sustainability with the help of this market is most crucial. The achievement of sustainability in terms of economic, social and environmental is a challenging task. To address sustainability, this study proposed the integration between innovation and digital technology and examined the effect on sustainability. A survey carried out in Taling Chan Floating Market in Thailand to collect primary data. 225 questionnaires were received from the respondents. Results of the study highlighted that the integration between innovation and digital technology has influential role to promote sustainability in terms of economic, social and environmental. Findings show that; eternal knowledge and internal innovation can promote innovation management which can further enhance the sustainability. Results of the study can be used to enhance sustainability through Floating Market of Thailand.
External knowledge, internal innovation, innovation management, digital technology, sustainability, Taling Chan Floating Market.