Overview

Original Research

MARKETING ETHICS LEADERSHIP FOR FUTURE SLOW FOOD TOURISM IN AGING SOCIETY

SU GUIYU 1, and PRIN LAKSITAMAS 2.

Vol 17, No 08 ( 2022 )   |  DOI: 10.5281/zenodo.7021658   |   Author Affiliation: Business Administration Program in Marketing, Siam University Bangkok, Thailand 1,2.   |   Licensing: CC 4.0   |   Pg no: 1662-1675   |   To cite: SU GUIYU and PRIN LAKSITAMAS. (2022). MARKETING ETHICS LEADERSHIP FOR FUTURE SLOW FOOD TOURISM IN AGING SOCIETY. 17(08), 1662–1675. https://doi.org/10.5281/zenodo.7021658   |   Published on: 24-08-2022

Abstract

The high rate of competition in globalized capital markets has led to climate change and deteriorating environmental sustainability. Meanwhile, the emergence of covid-19 has made older consumers more concerned about their health and food safety. And slow food tourism as a lifestyle promotes people's physical and mental health and happiness from slow food tourism meals, while also improving local economic income, promoting the preservation and transmission of local traditional culture, and promoting sustainable local economic development. On the other hand, the marketing approach and marketing ethics of slow food tourism can also enhance consumers' sense of social responsibility and promote human concern for sustainable development issues in the world.

Keywords

marketing ethics; future leadership; slow food tourism