THE MODEL OF INCREASING EFFICIENCY, MODERN ENTERPRISE ADMINISTRATION, RESIDENTIAL, APARTMENT RENTAL IN HUA HIN DISTRICT, PRACHUAP KHIRI KHAN PROVINCE
Covid-19 pandemic situation the impact on the tourism services business, as well as the residential real estate business, has led to a decline in tenants doing business with tourists. It is currently undergoing economic revitalization, including the business adaptation of apartment-for-rent housing. If the successful results of the rental apartment housing enterprise are studied, it will greatly affect competition and improve the quality of services. This research aims to 1) To study the level of corporate management, customer base building, value selection, resident behavior, and the effectiveness of modern corporate management in apartment-for-rent housing 2) To study the influence of corporate management, customer base building, value selection, and resident behavior on the effectiveness of modern corporate management in apartment-for-rent housing and 3) To study the model of increasing the effectiveness of modern enterprise management, residential units, apartments for rent. It uses a combination of quantitative research and qualitative research. For quantitative research, the sample is entrepreneurs and employees, 300 people. The sample size is determined by 20 times the observed variables. Geospatial sampling, querying, and data analysis with structural equation models. For qualitative research, the data was collected by in-depth interviews with 15 rental apartment operators. Used specific selection methods and analyze data with content-based analysis. The results showed that 1) corporate management, customer base building, value selection, resident behavior, and the effectiveness of modern corporate management in rental apartments are high 2) Corporate management, customer base building, value, selection, and resident behavior directly influence the effectiveness of modern corporate management in apartment-rental and 3) increasing efficiency starting from the management of the organization. Resident behavior, value selection, and customer base building. By effectively managing modern enterprises, housing, apartments, rents are a destination that indicates success. The findings suggest that increasing success in the rental apartment business requires relevant factors linked together by causal factors to determine the work, while simultaneously benefiting the average rental apartment operator to adopt the model in the organization and learn in the academic circle of educators in the future.
Corporate Management / Building Customer Base / Value Selection / Resident Behavior / Efficiency, Modern Enterprise Administration, Residential, Apartment Rental