RESEARCH PAPER ON IMPACT OF THE COVID-19 PANDEMIC ON INDIAN FMCG SECTOR: A COMPARATIVE STUDY OF ESSENTIAL AND DISCRETIONARY SEGMENTS
COVID-19 pandemic, a once in a century event, led to a global GDP loss of 3.4 percent. In this study an attempt has been made to do a segment level comparison in the fmcg sector to investigate the impact of covid-19 pandemic using quantitative techniques on the company financial figures like pat, net sales expenditure and share of wallet. A part of bse fmcg index companies has been considered for the period of qe September 2018 to qe December 2020 for the analysis. Both parametric and non-parametric hypothesis testing methods were used to analyse the segmental impact of the pandemic on FMCG sector. Moreover, no statistical evidence was found in the research to support common perception that during the pandemic essential segment of a sector expanded and non-essential sector contracted. This study would help the investors of the FMCG sector and government in making investment decisions and policy responses respectively.
COVID-19, FMCG Sector in India, BSE FMCG index, pandemic, Non-Parametric JEL: C12, C14, M31, M38