Overview

Original Research

THE IMPACT OF MASS COMMUNICATION ON LOGISTICS CORPORATE ENTREPRENEURSHIP LEADERSHIP AS MEDIATED BY SOCIAL MEDIA ABSORBENT CAPACITY

VARUNYA KAEWCHUEAKNANG 1, THANANUN THANARACHATAPHOOM 2, RATTANAWADEE SETTHAJIT 3, R-TITAYA SUPSINWIWAT 4, YUKOLWAT BHAKDECHAKRIWUT 5, and KEATTISAK CHANKAEW 6.

Vol 17, No 08 ( 2022 )   |  DOI: 10.5281/zenodo.6999274   |   Author Affiliation: Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon, Thailand 1; Lecturer of Education Faculty, Research and Evaluation Methodology Department, Kasetsart University, Thailand 2; College of Social Communication Innovation, Srinakharinwirot University, Thailand 3,4,5; Division of Business Administration, School of Interdisciplinary Studies, Mahidol University Kanchanaburi Campus, Thailand 6.   |   Licensing: CC 4.0   |   Pg no: 960-975   |   To cite: VARUNYA KAEWCHUEAKNANG, et al., (2022). THE IMPACT OF MASS COMMUNICATION ON LOGISTICS CORPORATE ENTREPRENEURSHIP LEADERSHIP AS MEDIATED BY SOCIAL MEDIA ABSORBENT CAPACITY. 17(08), 960–975. https://doi.org/10.5281/zenodo.6999274   |   Published on: 15-08-2022

Abstract

Transformational leaders exploit [1-3]new breakthroughs and possibilities, optimize risks, and create a dynamic work environment in order to organize and encourage colleagues towards a common objective. Such leadership has been viewed as an effective strategy for corporate entrepreneurship development[4]. However, research has indicated that variables such as absorptive capacity may mediate the association between leadership style and corporate entrepreneurship. Studies on the mediating impacts of such factors in developing nations, notably in the healthcare sector, have remained sparse. The current study explored the mediation effects of absorptive capacity on the relationship between transformational leadership and corporate entrepreneurship in the healthcare industry [5, 6]. The survey responses of 171 middle managers from different healthcare facilities in the Thailand were analysed using a two-step method to structural equation modelling. This study's evaluation of the structural model provided evidence about the relevance of the hypothesized direct and indirect impacts. The current study's empirical findings on how absorptive capacity mediates the influence of transformational leadership and corporate entrepreneurship have contributed to the resource-based view of the firm theory.

Keywords

Mass Communication, leadership; logistics corporate entrepreneurship; absorptive capacity