SMALL AND MEDIUM BUSINESS ADMINISTRATION STRATEGIES OF ENTREPRENEURS MANUFACTURING ELECTRONIC COMPONENTS IN THE AGE OF INDUSTRY 4.0
The objectives of this research were to study the business conditions, the composition of small and medium-sized business management strategies and the service strategies of small and medium-sized businesses of electronic components manufacturers in the Industry 4.0 era by collecting data from 350 executives and entrepreneurs in the electronic components industry in Thailand. The research instrument was a questionnaire. The statistics used in the data analysis were frequency, percentage, mean, standard deviation and factors analysis. The results revealed that the majority of respondents were male, aged 36 to 40, had a Bachelor's degree in business administration, had worked for the company for 11 to 15 years, distributed electronic components, were in a joint venture with foreigners, had 51 to 100 employees, 6 to 8 million baht in value assets, 1 to 10 percent of raw material imports of production costs, 1 to 10 percent of product exports, and a decline in performance compared to the previous year. The organization's overall management strategy factors 4.0 were at a high level. In descending order of importance, the most important factors were job satisfaction, economy, quality, command, planning, coordination, just in time, and technology. The issue with moderate importance was the management of control and organization. The small and medium-sized business management strategies of electronic component makers in the era of Industry 4.0 are comprised of five primary components and twenty-five subcomponents, including organizational quality management, cost-effective planning, coordination, and command and control.
Business Management Strategy, Electronics, Industry 4.0