SOCIAL MEDIA NETWORK ANALYSIS IN ONLINE GAMBLING DISCUSSION ON YOUTUBE: A CASE STUDY OF THE VIDEO "INDONESIA EMERGENCY ONLINE GAMBLING"
This research explores the dynamics of interaction and information distribution regarding the issue of online gambling in Indonesia through social media network analysis in the comment section of a YouTube video titled "Indonesia Darurat Judi Online" uploaded by the tvOneNews.com channel. The background of this research is based on the high level of discussion activity about online gambling on social media, indicating the importance of YouTube as a virtual public space. This research aims to identify critical actors, interaction patterns, and how information about online gambling is distributed among YouTube users. The research method uses Social Media Network Analysis (SNA) with the population of comments on the video. Data collection was conducted through Edu.Communalytic.org and analyzed using Gephi software. The results showed 3,110 nodes and 424 edges with a diameter value of 2, density of 0, reciprocity of 0, and centralization of 0.00001, depicting a decentralized communication network with minimal and one-way interactions. Key actors like @wanwan6171 and @diditsamodra have significantly influenced this network. These findings affirm the critical role of social media in disseminating information and shaping public opinion on complex social issues such as online gambling. The novelty of this research lies in the use of SNA to understand the dynamics of communication on YouTube social media related to the issue of online gambling in Indonesia. Policymakers can consider the implications of this research in designing more effective countermeasures.
Online Gambling; Mobile-Mediated Communication; Social Media; Network Analysis; YouTube.