THE ROLE OF INSTAGRAM ACCOUNT @myquranbest IN MOTIVATING FOLLOWERS' WORSHIP ACTIVITIES
Social media is one of the new types of media. One of the most widely used types of social media today is Instagram, in Indonesia according to a survey conducted by Hotsuite (we are social), Instagram is the second most used social media by people after WhatsApp. In this day and age, many things have changed, one of which is the way people get information, Instagram itself is a place that is widely used by a person or group to spread information, one of which is religious information. @myquranbest Instagram account is an Instagram account belonging to a group that consistently spreads Islamic da'wah through Instagram, one of which is about worship. This study aims to find out whether Instagram accounts @myquranbest affect followers' worship activities. This survey-based quantitative study uses a quantitative methodology. In this study, the questionnaire and literature review methods were used to collect data in the form of additional books, journals, and previous related research. The population of this study consisted of followers of @myquranbest Instagram accounts, and the sample consisted of 91 respondents. The data analysis method used in this study is linear regression using SPSS 26 software. The results of this study show that there is an influence of @myquranbest Instagram Accounts on Worship Activities on Followers. In this study, it was found that arithmetic t is greater than t table so that there is an influence of Variable X (Instagram account @myquranbest) on Variable Y (worship activities).
Instagram, @myquranbest Accounts, Worship Activities, Followers.