SUSTAINABLE TOURISM DEVELOPMENT MODEL IN REALIZING THE ECONOMY AND COMMUNITY WELFARE IN THE KANIUNGAN ISLAND REGION, INDONESIA
Tourism has a strategic role for the Indonesian economy through its contribution to the formation of GDP (Gross Domestic Product), foreign exchange earnings and employment. Kaniungan Island Tourism Area is one of the leading tourism destinations in East Kalimantan. However, analytical data shows that the tourism sector has not had an optimal impact on improving the welfare of the community around the tourist area. In improving the optimization of the role of tourism on the economy and community welfare, it is necessary to develop a sustainable and inclusive tourism development based on an adequate understanding of the characteristics of the conditions and constraints faced by creative economy-based MSME business actors in the tourism sector. Primary data was obtained from interviews with 12 expert resource persons consisting of local government, village government, Berau DPRD, banks, academics, and entrepreneurs. Secondary data came from several official government agencies at the central and regional levels. The results of this study show that the majority of businesses are mostly micro-scale, engaged in providing food and beverages, and in the form of individual businesses. The main constraints faced include technical constraints, namely limited public facilities and clean water; economic constraints, namely limited buyers and intense business competition; social constraints, namely the role of associations, assistance and training that are not yet optimal; and environmental constraints, namely the lack of environmental and waste management and rampant fish bombing. Tourism development in the Kaniungan Island area is carried out by prioritizing financing and investment to further strive for sustainability and inclusiveness. The main approach (driver) of the development is through policy, which is directed to carry out two main strategies in the form of increasing MSME businesses and the creative economy, competence and quality of human resources, and increasing connectivity, both physically and business systems between tourist destinations. The sustainable and inclusive financing and investment-based tourism development strategy in the Kaniungan Island Tourism Area comes from government collaboration.
Development Strategy, Tourism, Economy, Welfare, and Berau.