TECHNOLOGY APPLICATION THROUGH VIRTUAL REALITY TOURISM AND IMAGE PROMOTION SOLUTIONS FOR BUSINESSES
An innovative use of the internet and social media that incorporates several cutting-edge technologies is called
the Metaverse. It can not only construct a parallel universe that is strongly autonomous yet related to the actual
world, but it can also instantly deliver the immersive experience of virtual worlds. Since the 4th industrial
revolution took place, this process has supplemented humanity with many new and advanced technologies,
positively affecting aspects of the economy and society. Particularly for the tourism industry, new trends such as
virtual reality tourism and smart tourism are also known for the key contribution of technology. The essence of
the tourism business is to sell experiences, not products. Therefore, tourism is one of the pioneers in the application
of virtual reality (VR) technology. Many travel businesses have implemented VR technology on their websites or
apps, giving users the opportunity to try before buying a tour and thereby having a positive effect.
Technology, Tourism, Business, Virtual Reality