IMPACT OF THE NEW NORMAL IN THE BEACH RESORTS OF ZAMBALES, PHILIPPINES
Beach Resorts in the Philippines aimed to build and maintain high-quality services available to clients in order to compete in the global market especially this time that ASEAN Integration came into the country’s business systems. Specifically, COVID-19 has an impact on the Beach Resorts Industry. This study assessed the impact of the new normal in the Beach Resort in Zambales. The areas for this paper were limited to the Southern Part of Zambales (Subic, San Antonio, San Narciso, San Felipe, Cabangan, Botolan, and Iba) wherein Beach Resorts is evident. There were one hundred forty (140) respondents representing different municipalities of the selected place. The researcher used the descriptive research design that helps in describing the problems identified.Based on the findings of the study, the researcher concludes that the majority were females, in the adulthood stage, and managers. The respondents assessed “Strongly Agree” on financial, environmental, and technological aspects. And there is no significant difference in financial, environmental, and technological aspects on the impact of the new normal in the beach resorts of Zambales when grouped according to the profile. Based on the findings and conclusions of the study, the researcher came up with the following recommendations that the beach resorts may consider: Practice how to maximize their employees while minimizing their expenses to sustain their operation; Adopt an environmental-friendly ambiance to offer a nature-based attraction within the area; Investment in the use of different technologies that will help them to process different services in a much easier way; And parallel study must also be conducted using different settings, respondents, and variables to validate the findings of this research.
Beach Resorts, New Normal, Financial, Environmental, Technological