FACTORS AFFECTING INDIVIDUAL INVESTORS' INTENTION TO INVEST IN SECURITIES AFTER THE COVID-19 PANDEMIC IN THE MEKONG DELTA, VIETNAM
This study aims to analyze the factors affecting individual investors' intention to invest in securities after the Covid-19 pandemic in the Mekong Delta, Vietnam. By collecting primary data from 292 individual investors in 05 provinces in the Mekong Delta, Vietnam: Tra Vinh province, An Giang province, Vinh Long province, Ben Tre province and Soc Trang province. The authors have inherited related studies and used quantitative methods to analyze data such as: Testing the reliability of the scales by Cronbach's Alpha coefficient, exploratory factor analysis, and Binary logistic regression analysis. The study has found 6 factors affecting the intention to invest in securities of individual investors during the Covid-19 epidemic season in the Mekong Delta, respectively: COVID-19 pandemic, Confidence, Perceived behavioral control, Expected profit, Attitude, Risk perception. From the research results, the authors propose some governance implications to encourage and attract securities investment of individual investors in Vietnam in the coming time.
investment intentions, securities, individual investors, Mekong Delta, policy implications.