THE IMPACT OF ADVERTISING ON SMARTPHONE PRODUCT PURCHASE DECISIONS IN THE PS STORE MEDAN
The purpose of this study is to examine how advertising influences smartphone product purchasing decisions at PS Store Medan. In this study quantitative is used as reseach method. The sample was determined by 50 respondents, while the data collection used was a survey with a questionnaire as a research instrument. The results in this study show that there is a relationship between the advertising variable (X) and the purchasing decision variable (Y) included in the fairly good group from the coefficient table and the influence of advertising on smartphone product purchasing decisions at the PS Store. As a result, the simple linear regression model reveals that advertising has a 54.3% influence, while other factors outside the regression model, such as price, product quality, service quality, and so on, have a 45.7% influence. In addition, the direction of the influence of the advertising variable on the purchasing decision variable is positive when the regression coefficient value is positive from simple linear regression analysis.
Advertising's Impact; Purchase Decision; Smartphones