ASSESSMENT ON THE IMPACTS OF COVID19 PANDEMIC TO THE HOTELS OF TABUK CITY, KALINGA
The study aimed to assess the impacts of the Covid19 pandemic to the hotels of Tabuk City, Kalinga. It was limited to the hotels' market performance during the first declaration of national lockdown in March 2020 to August 2020. The study revealed that despite the pandemic, the hotels remain operational. However, they perceive that impact on the hotels market performance and operations is long term and takes more than 12 months to recover. Moreover, none of the hotels plan to close until 2021. The hotels market performance in the first quarter of 2020 as to room occupancy, food, beverage, seat occupancy, convention, and event hall booking, off-premise catering and boutique, significantly went down to 100% the hotel market performance quarter of 2019. 50% of the hotels implemented measures to maintain sales thru advertising, online selling, and delivery and cut costs thru reducing employees and decreasing operating hours.
Impacts of Pandemic, Hotel revenue, Tabuk, Kalinga