FEASIBILITY STUDY FOR ESTABLISHING A KALINGA STATE UNIVERSITY LANGUAGES CENTER
This research aimed to assess the feasibility of establishing a Language Center at Kalinga State University. Specifically, the study aimed to evaluate the management and marketing feasibility of the courses offered, identify course preferences, and determine the mode of learning. A survey questionnaire was distributed to 1,200 target respondents, of which 1,030 were retrieved and analyzed using percentages and averages. The results revealed that 86% of the respondents were interested in availing the services of the Language Center, indicating the project's feasibility. The English language was the most preferred language to learn, followed by Korean, Mandarin, Nihonngo, and Spanish, respectively. Respondents were interested in attending the course at a medium to high level, primarily to improve their speaking, listening, writing, and reading skills. The top reasons for wanting to learn a language were to increase language knowledge to communicate effectively, work effectively, study abroad, and improve career prospects. The preferred period to attend the training course was 1-3 weeks, 1-2 months, and 2-3 months. The preferred services offered in the center were foreign languages, academic writing for undergraduate and graduate students, public speaking, creative writing, and debate. Most participants were willing to pay a fee ranging from Php3,000-PhP4,000. The study's findings suggest that the establishment of a Language Center is a feasible endeavor, and designing language programs that cater to the needs and preferences of the target group is necessary to meet their objectives and improve their career prospects.
Feasibility, language Center, management feasibility, marketing feasibility, course preferences, mode of learning