THE IMPLEMENTATION OF VERBAL, VOCAL, AND VISUAL THEORY (3V) IN ADI W GUNAWAN'S HYPNOSIS ACTIVITIES FROM THE PERSPECTIVE OF ISLAMIC COMMUNICATION
This research is qualitative research with a general communication approach and Islamic communication. Primary data sources are Adi W Gunawan, assistants, team, training participants, clients, social media followers, books he writes, his website, YouTube channel, and social media accounts. Secondary data was obtained from articles related to hypnosis and communication. Data collection is done through observation, interviews, and documentation. The collected data is analyzed by reducing, presenting, and drawing conclusions. Triangulating techniques and sources carried out the validity of the research data. The results showed that Adi W Gunawan's hypnotic activity was good hypnotic with eyes closed or eyes open; verbal, vocal and visual elements were implemented as needed. Adi W Gunawan emphasizes using good, correct and appropriate diction; according to him, diction plays the most important role in communication, followed by vocals, then visuals comes third during the therapy process. However, in the training process, these three elements should be balanced. In media communication, namely the website, visual elements are more emphasized, but in social media, like Facebook and Instagram, visual and verbal are balanced. In communication via YouTube, Visual and vocal are balanced. However, diction also plays a very important role. The implementation of verbal, vocal, and visual in Adi W Gunawan's hypnotic activities is a supporting element for effective communication. Communication in Adi W Gunawan's Hypnosis Activities is also in line with the rules in Islamic communication, such as the eloquence described in Q.S Al-Rahman verses 1-4, and his words are also correct, firm, friendly, gentle, educational, emphasizing respect, and polite.
implementation, Verbal, Vocal, Visual, Activity Hypnosis Adi Gunawan, Islamic Communication