Overview

Original Research

MSME DEVELOPMENT STRATEGY BASED ON CASSAVA AGROINDUSTRY IN DELI SERDANG REGENCY

RAHMANTA 1, ELISABET SIAHAAN 2, SAMSURI 3, and REMUS HASIHOLAN 4.

Vol 18, No 07 ( 2023 )   |  DOI: 10.17605/OSF.IO/T8XK3   |   Author Affiliation: Faculty of Agriculture, Universitas Sumatera Utara, Indonesia 1; Faculty of Economics and Business, Universitas Sumatera Utara, Indonesia 2; Faculty of Forestry, Universitas Sumatera Utara, Indonesia 3; Head of Bappeda of Deli Serdang Regency, North Sumatra Province, Indonesia 4.   |   Licensing: CC 4.0   |   Pg no: 1988-1997   |   Published on: 31-07-2023

Abstract

Commodity cassava as a raw material for agroindustry has the potential to be developed and has a profitable market potential for MSMEs. The purpose of this study was to analyze the feasibility of processing cassava into opaque, the added value of cassava and its development strategy. This study used the census method, all respondents of cassava agroindustry craftsmen became opaque as many as 35 people. Methods of data collection using questionnaires and field observations. The analytical tool used is R/C ratio analysis, product added value and its development strategy. The results showed that the value of the R/C ratio of 1.08 means that the cassava agro-industry is feasible to develop, the added value of making the opaque industry received by the respondents is profitable. The strategy to increase its income is an aggressive strategy, namely using power to take advantage of existing opportunities, by increasing production and optimizing the availability of raw materials in order to increase its income.

Keywords

Added value, Revenue, MSME, Strategy