CORPORATE SOCIAL RESPONSIBILITY (CSR) BASED COMMUNITY EMPOWERMENT AS AN EFFORT TO IMPROVE THE ECONOMIC AND SOCIAL WELFARE OF COMMUNITIES IN THE MANDALIKA RESORT LOMBOK CENTRAL SPECIAL ECONOMIC ZONE
This study aims to identify and analyze Corporate Social Responsibility (CSR)-Based Community Empowerment as an Effort to Improve the Economic and Social Welfare of Communities in the Mandalika Resort Special Economic Zone (SEZ) in Central Lombok. This study uses a type of qualitative research, primary data is collected using interviews and analyzed using an interactive model, namely; data collection, data display, data condensation and conclusion drawing/verification. analysis models. The KEK CSR-Based Community Empowerment process at Mandalika Resort Central Lombok involves the central government, provinces, regional companies, non-governmental organizations, community leaders, youth organizations, and the surrounding community. Community empowerment is faced with geographical conditions, infrastructure conditions and limited human resources. This community empowerment can provide more optimal and effective results in improving the economic and social welfare of the community, if the strategy is to improve with a Competent Security Reliable (CSR) model supported by optimal Planning, Organizing, Action, Control, then evaluated periodically and routinely. through better coordination.
Community Empowerment, Corporate Social Responsibility, Increasing Welfare, Economy, Social Society